Imagine a world where AI can recreate you - your voice, your face, your mannerisms -- in real-time. This isn't science fiction; it's our imminent reality. Digital provenance is our last line of defense against a tidal wave of AI-generated deception. The time is now, before the lines blur beyond recognition.
Demand digital provenance protection
before AI outpaces our ability to control it.
Unauthorized Use of Celebrity Images
Celebrities often find themselves deepfaked in ads or other commercial products. Scarlett Johansson, for example, has spoken publicly about her image being used without consent.
Embedding provenance data in all images could ensure that any usage can be traced back to its origin, verifying whether it was authorized and facilitating legal action if it was not.
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Misinformation During Health Crises
During the COVID-19 pandemic, misinformation, including manipulated images and videos purporting to show health workers or alleged victims, spread widely.
Provenance tracking would allow for the quick verification of the source and integrity of the content, helping to debunk false information and identify the originators.
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Mandatory Provenance Metadata: All digital content representing a person’s digital identity must include detailed metadata documenting its origin, modifications, and ownership.
Digital Watermarking: Content must carry a digital watermark that embeds the provenance metadata, ensuring it remains with the content through any transformations or distributions.
Legal Enforcement: Establish legal requirements for the inclusion of provenance metadata and watermarking, with penalties for non-compliance to ensure adherence across industries.
Digital identity protection is a collective responsibility.
Advocate for policies that secure our digital lives.