Imagine a world where AI can recreate you - your voice, your face, your mannerisms -- in real-time. This isn't science fiction; it's our imminent reality. Digital provenance is our last line of defense against a tidal wave of AI-generated deception. The time is now, before the lines blur beyond recognition.
Demand digital provenance protection
before AI outpaces our ability to control it.
Property Theft via Digital Impersonation
Celebrities often find themselves deepfaked in ads or other commercial products. Scarlett Johansson, for example, has spoken publicly about her image being used without consent.
Embedding provenance data in all images could ensure that any usage can be traced back to its origin, verifying whether it was authorized and facilitating legal action if it was not.
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Hong Kong Finance Fraud
January 2024: Deepfaked video conference with employee cost company $25.6M STATUS: Fraud successful due to no verification system
ISSUE: If video conferencing platforms were required to verify digital identities before displaying likeness/voice content, the fake video would have been blocked automatically.
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Mandatory Provenance Metadata: All digital content representing a person’s digital identity must include detailed metadata documenting its origin, modifications, and ownership.
Digital Watermarking: Content must carry a digital watermark that embeds the provenance metadata, ensuring it remains with the content through any transformations or distributions.
Legal Enforcement: Establish legal requirements for all media players to check authenticity of digital identities before playing, with penalties for non-compliance to ensure adherence across industries.
